Warming up the engines...




















Direct contact
Indirect
Indirect
Must hold the ticket
Can scroll past
Can mute/block
10 mins to 3 hrs
1-2 sec avg
2-5 sec avg
Often shown/shared
Mostly private
Personal inbox only
Physical to phone inquiry
Mostly online leads
Often spam/ignored
High attention
Users often skip visually
Often ignored
Official bus ticket
Ad warning exist
Often flagged
₹10-₹30 (High ROI)
₹150-₹500 (CPM/CPC)
₹100-₹300 (CPM)
Geo targeted brands
Broad digital knowledge
Needs campaign setup
Local shops, showrooms
Broad targeting
Limited targeting
Deep selection
Requires smartphone
Offline reach
Strong in Tier 2 & 3
Requires smartphone
Requires WhatsApp







